Want to grow your business online without breaking the bank? You’ve come to the right place! We are here to share five proven ways that are essential to growing your business in a way that you can compete with the big fish, without spending a fortune!
Select the Right Platform for Your Business Website
Choosing the wrong platform can be very damaging to your business. It will cost you a lot of time, money, and hamper the growth of your business.
It is a common misconception that every business needs a professionally done website from the very beginning… On the contrary, you can create a simple yet impactful website for free and use the money you would’ve spent in other, more productive ways. There are a host of free website platforms for you to choose from, like WordPress.
Tap Into Search Engines for Organic Traffic
Search engines like Google are the holy grail of website traffic. You can do a lot of things to optimize your website and make it search engine friendly. Learning basic SEO or search engine optimization, a set of guidelines and techniques that make your website more search engine friendly is more than enough for a small business.
Base All Your Decisions on Data and Analytics
Your business’ growth strategy is too important to gamble over with guessing games, especially when you have actual data available easily. This is where Google Analytics comes in. With Google Analytics, you can see the number of website visitors, where they are coming from, the amount of time you spend on your website, what they are doing there, and where they drop off. Understanding these key data points can go a long way in helping you create a more focused and growth-oriented business strategy.
Drive Traffic Using Social Media
Social media platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn see billions of highly active and engaged users every day. With so many users, these platforms provide a great opportunity for businesses to engage with their target audience in a more organic manner.
Creating that organic connection can help you increase engagement, drive interested users to your website, and enjoy higher conversion rates. You can also plugin your social media platforms into the website and make it easier for your users to share your content on social media.